Brand Development

Brand Development

The relationship between brands and their customers or clients has changed beyond recognition. Building trust takes more than a few visionary statements and promises; loyalty is can only be nurtured through hyper-personalised interactions; and your behaviour is under as much scrutiny as your words.

In this complex landscape of competing messages and constantly-emerging communication channels, your brand needs to be agile. Your ability to connect with the individual demarcates your ability to survive as a business.


We’re visual branding specialists, but it doesn’t stop there.

A company or organisation name isn’t just the grouping of letters of the alphabet or random term to represent the identification of an entity. When you are in business, the name of your company represents one of your most intangible assets and the first value in your “brand equity”, it serves as a very first impression and trust factor in your communication with your audience.

Before stating to craft a name we will collect as much information as possible about your concept, business or organisation, understanding its values and services. Including analysis of available competitors in order to establish who the name will be competing with and what the expected tone is, in order to stand out and communicate your mission in the best way possible.

A logo is much more than a good looking design of your business name, it’s usually the very first impression you make on any potential customer. On top of our creative skills, we pride ourselves with the research we conduct on your audience, competitors, and market you will be playing in.

It is no secret that web has become an essential part of every brand, the first step a potential client does is search your business name and we’ll ensure it reflects your values and services in the best possible way. We always map out the goal of your site, of every page and then craft it to reflect the correct messaging, resulting in better results for your bottom line.

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

At Choiss, we recognise the value and power your name holds, therefore, we will invest time and energy at first to gather as much information as possible about your new project or existing brand in order to identify and define your specific service/s. This will, in turn, help us craft a new name based on your company’s unique service and strong points (usp).

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